Ruler Amuseables Jellycat

Amuseables Ruler is never more content than when things line up perfectly. Angles. Ratios. Windows. It’s no wonder he’s studying to become an architect!

You’ll likely find him desk-sharing with his best friend, Amuseables Pencil: a creative livewire (and serial doodler). They shouldn’t work well together, but together they’re responsible for some of the most exciting new builds this side of Battersea Power Station… 

Even in a world of wild ideas, someone’s got to draw the line. It's all about balance!